Brand awareness campaign for COEC
“Per una odontologia sense trucs” (“A dental service without surprises”) was the claim for a brand awareness campaign for the Dental Association of Catalonia and forefronted by the magician “Mag Lari”.
The campaign included a video that quickly went viral on social media; (facebook, twitter and youtube) as well as radio clips and ads in press. An above the line strategy was also launched to reinforce the campaign with billboards and bus and metro advertisements. Individual dental clinics were sent flyers and posters to put on display.
- Date: 2016
- Categories: Advertising, Design
- Client: Col·legi d'Odontòlegs i Estomatòlegs de Catalunya
- URL: http://www.coec.cat
- Campaña publicitaria COEC: En defensa de la profesión