PrimaDerm Open Day – The Latest from PrimaDerm Costmetics #Primadermxperience

PrimaDerm held its annual Open Day for journalists and bloggers in Barcelona to come and try their latest products and innovations. Organized by Cooking Communication, they themed Le Salon by Louis Felipe into four areas, each focusing on one of PrimaDerms latest creations.
For the new anti-aging Fusionist line, they decided on a botanical garden, creating a “green” space. The Xpert Hair line was displayed in a vintage hair salon space and journalists had the chance to have their hair treatments on the day. The One.Gen/0.1 skin care demonstration included an Antera 3D imaging device which is capable of visualising the composition of your skin in 3D in just a few minutes. And for the the Solar protection line, Xpert Sun, two local artists Asís Percal y Pablo Salvaje brought the summer inside the salon with their original sunshine and beach decoration.